Jul 27
Today Peter Berkman showed me “BREATHTAKING”, a 27-page internal document allegedly prepared by the people who made the new Pepsi logo.
I can’t tell if it’s real or not! I seems like a genius hoax, but perhaps it is cutting-edge con artistry or perhaps legitimate high-level insanity.
Screenshots are here. You can also download the PDF.
Did this really happen?
50 notes
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oxahau liked this
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bbbrad liked this
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gean liked this
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inkyeagle
reblogged this from
karmcity
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pierrre answered:
Probably… the document was made public just after the logo was announced
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amillionways answered:
no it didn’t they were just trying to be funny.
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stellarmatters liked this
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chrisavila liked this
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edbury
reblogged this from
jakelodwick
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evanwalsh answered:
From what I can tell, all that garbage about gravitational pull was for real.
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paulina liked this
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urbansheep liked this
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maybememe answered:
I had read somewhere the brand strategy for the new pepsi logo had influence from the obama campaign
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karmcity
reblogged this from
jakelodwick
and added:
An incredible amount of seemingly arbitrary design principles. This...why artists teeter...
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larva
reblogged this from
jakelodwick
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kylewritescode answered:
Sadly, yes. I believe that firm was also responsible for the Tropicana mishap.
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dalasverdugo answered:
I think cabel was the first person to show me this.
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sciencevsromance answered:
I don’t know, but if it did we heard about it a while ago. They’re really bending the timestream, innovation-wise.
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andrewmuto answered:
It is absolutely real. Peter Arnell’s company, the Arnell Group spearheaded the campaign as well as the recent disastrous Tropicana redesign
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Zack answered:
“some thought it might be a hoax. It wasn’t” newsweek.com/id/1913…
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nicoleyyy liked this
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johnxavier
reblogged this from
jakelodwick
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romeojulietsierra liked this
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tooepic liked this
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thijsjacobs answered:
Horrible… just horrible. Maybe the PDF is meant to justify some of it.
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ledebugger liked this
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tylerhwillis answered:
It seems to be real, there was some verification that the document was created within Arnell Group a few months back.
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shantkiraz answered:
fan-freakin-tastic
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jayrobinson answered:
Yes, presentation is everything.
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catbird answered:
So I take it you’re completely unfamiliar with Peter Arnell? bit.ly/155Y4s
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clembastow liked this
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ahlexka liked this
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justin answered:
yes
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peterberkman
reblogged this from
jakelodwick
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michaeljjacobson liked this
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forcingthethought answered:
lawl regardless of whether this is true or not, it was fun to read
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intaipei answered:
I highly doubt it, I think it’s just a stab at the poor design job OK’d by Pepsi.
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doug answered:
It happened, and is verified. It was all over the web ~3 months ago.
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cwphoto answered:
It looks far too pretentious to be real. I hope, for the sake of humanity, it’s a joke. =P
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ryanb answered:
I’d agree that it’s a con job, but it was good enough to fool the higher ups at Pepsi.
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bryanmckay liked this
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carolinemartin liked this
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optimisto
reblogged this from
jakelodwick
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andreasjp liked this
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designartiste
reblogged this from
lafuguedantoine
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mykol78 liked this
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lapoor
reblogged this from
jakelodwick
and added:
BAHAHA YEAH RIGHT
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n-i-c-k liked this
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lafuguedantoine
reblogged this from
jakelodwick
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jeffrock answered:
Not sure. But if it did, that’s a masterstroke of whimsical bullshit.
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jakelodwick
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